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24 April 2025 | in Financial Times

Wyndham and Soliteight Unveil Plans to Bring Super 8 Brand to Spain and Portugal

Wyndham and Soliteight Unveil Plans to Bring Super 8 Brand to Spain and Portugal

Exclusive Development Agreement strengthens Wyndham’s relationship with longtime franchisee while capitalising on countries’ booming tourism trends.

Wyndham Hotels & Resorts, the world’s largest hotel franchising company with 25 global brands and approximately 9,300 hotels, has signed an exclusive development agreement with Soliteight Hotel Projects SA to introduce its Super 8® by Wyndham brand to the Iberian market in Spain and Portugal. Under the agreement, Soliteight, a leading hotel development and investment firm and existing Wyndham franchisee, will develop and open 40 Super 8 hotels over the next ten years, filling a crucial gap in the region’s hospitality landscape.

Super 8, a globally recognised and leading economy brand known for its hospitality, trusted quality and great value, will cater to the increasing number of budget-conscious travelers in Spain and Portugal. The initiative comes as both countries experience record-breaking tourism growth, along with rising demand for reliable, high-quality economy accommodations. Wyndham currently operates 14 Super 8 hotels across EMEA, including locations in Germany, The UK, and Saudia Arabia.